The book provides insight into different research and development (R&D)
activities performed by Indian pharmaceutical companies. It describes
how R&D activities have evolved in the last three decades on Indian
soil. The book discusses how emerging economy like India has become the
'Pharmacy of the World' and how reputed and research-centric Indian drug
manufacturing companies are aligning their business model by incepting
the business idea as 'Innovate in India and Serve to the World'.
Subsequently, through successful implementation of the R&D activities
and endeavors, Indian pharmaceutical companies have been witnessing
different drug discoveries and innovations which have been performed in
an indigenous manner. Contemporary marketing strategies adopted by the
research-centric Indian pharmaceutical companies for selling innovative
drug products across the globe, attaining global competitiveness, and
maintaining a seamless supply chain through export initiatives have also
been discussed in this book. Finally, the book figures out the
relationship between R&D and financial performance with the help of
panel data analysis (PDA), an econometric approach.