Based on research findings and detailed, original cases, this book
charts the new innovation imperative, where organizations must deliver
on dual goals: an efficient return on current operations, and a
burgeoning pipeline of new products. It argues that the two pursuits
cannot be achieved through a bland compromise, or by switching
priorities back and forth. Only a 'dual' organization capable of
amplifying the tension can optimize efficiency while seeding innovation.
Reinventing Innovation examines the nature of dual organizing,
presents a series of in-depth cases to reveal its principles, and
explains how to fortify organizations with 'ambidexterity' capabilities.
Ideal for tertiary students, academics, and practitioners, Reinventing
Innovation contains a rich balance of theoretical principles, case
insights, and practical guidance.