The name "Historical Society" or "Historic House" has a bad rap. Before
potential visitors even know your museum, they may assume it's not for
them, even if you lead progressive, inclusive tours and host innovative
programs. If you're part of the leadership team of a historic house
museum or historical society, you may have considered rebranding --
either renaming your organization or developing a new look - to be more
appealing to a younger, more diverse audience or to reflect changes to
your mission, interpretation, site, etc. Using examples from museums of
all sizes across the country, this book helps you decide whether to move
forward with a rebranding effort and give you a concrete outline to work
from. The book will help you: -Decide if you should rebrand (and that
you're not just putting lipstick on a pig) -Nitty-gritty details about
how to go about it -How to react when someone says you're making a huge
mistake -How much it will cost and where you can cut corners -How to
evaluate what you've done. Rebranding: A Guide for Historic Houses,
Museums, Sites and Organizations is a step-by-step guide that helps
Executive Directors, Board members, and staff at history organizations
decide if it's time to rebrand and, if so, how to go about it. The book
will guide readers through the process of deciding if a rebranding is in
order, testing ideas, developing a plan and budget, implementing the
launch, and even handling naysayers. It's an essential guide for anyone
rebranding a history organization.
