Real Luxury: How Luxury Brands Can Create Value for the Long Term (2014)Paperback - 2014, 1 January 2014

Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.