"An engaging real estate book that takes a thoughtful approach to
building communities." --Kirkus Reviews
Real Estate, A Love Story shows the next generation of entrepreneurs
how to pursue profit while building a human-centered future for American
cities.
Growing up on New York's Upper West Side in a bustling family of Jewish
immigrants, Joshua Benaim discovered the power of place as he learned
from his grandfather the art of minimizing risk while pursuing value in
the world's toughest business--New York City real estate. And when a
chance encounter in a cab led him to study opera, Benaim's time as a
touring baritone inspired him to bring the poetry, passion, and
historical authenticity of music to the world of business.
In urban real estate, Benaim sees unique opportunities--the chance for
us to follow our dreams, find love, nurture one another, and experience
art in the everyday.
But when Covid-19 disrupted our lives, radically changing the way we use
our private and public spaces, he faced a question: Are cities--and the
real estate industry that sustains them--obsolete?
Benaim says no. The city is not dead. It is being reborn.
Guided by a set of traditional values that prize fairness, honor,
beauty, and respect for the communities in which he works, Benaim shares
his wisdom through this lyrical story in four parts:
I. How I Fell in Love with Real Estate
II. Real Estate Investment and the Handshake Philosophy
III. The Art of Real Estate Development
IV: The Future of Real Estate
An intimate blend of memoir and business strategy, Real Estate, A Love
Story is a guide for those shaping their own paths and anyone who
believes in human, value-driven enterprise.
