Conversations make or break everything in sales. Every conversation you
have is an opportunity to find new prospects, win new customers, and
increase sales. Rainmaking Conversations provides a proven system for
leading masterful conversations that fill the pipeline, secure new
deals, and maximize the potential of your account.
Rainmaking Conversations offers a research-based, field-tested, and
practical selling approach that will help you master the art of the
sales conversation. This proven system revolves around the acronym RAIN,
which stands for Rapport, Aspirations and Afflictions, Impact, and New
Reality. You'll learn how to ask your prospects and clients the right
questions, and help them set the agenda for success.
Armed with the knowledge of the markets you serve, the common needs of
prospects, and how your products and services can help, you can become a
trusted advisor to your clients during and after the sale. With the RAIN
system, you'll be able to:
- Build rapport and trust from the first contact
- Create conversations with prospects, referral sources, and clients
using the telephone, email, and mail
- Uncover the real need behind client challenges
- Make the case for improved business impact and return on investment
(ROI) for your prospects
- Understand and communicate your value proposition
- Apply the 16 principles of influence in sales
- Overcome and prevent all types of objections, including money
- Craft profitable solutions and close the deal
The world-class RAIN SellingSM methodology has helped tens of
thousands of people lead powerful sales conversations and achieve
breakthrough sales performance. Start bridging the gap between "hello"
and profitable relationships today.
