Love them or hate them, most of us have an opinion about cars. If not
the cars themselves, then it's driver competence and behaviour that can
offend us. And then there's modification: alloy wheels, custom audio
systems and bespoke paint jobs. For some, changing the look, feel and
sound of a car says something about themselves, but for others, such
enhancements signify a lack of taste, or even criminality. In subtle and
complex ways, cars transmit and modify our identities behind the wheel.
As a symbol of independence and freedom, the car projects status, class,
taste and, significantly, embeds racialisation. Using fascinating
research from drivers, including first-person accounts as well as
exploring hip-hop music and car-related TV shows, Alam unpicks the ways
in which identity is rehearsed, enhanced, interpreted.