This book provides the first comprehensive assessment of non-academic
research impact in relation to a marginal field of study, namely tourism
studies. Informed by interviews with key informants, ethnographic
reflections on the author's extensive work with trade and professional
associations, and various secondary data, it paints a picture of
inevitable research policy failure. This conclusion is justified by
reference to ill-founded official conceptualisations of practitioner and
organisational behaviour, and the orientation and quality of tourism
research. The author calls for a more serious consideration of
research-informed teaching as a means of creating knowledge flows from
universities. Research with greater social and economic impact might
then be achievable. This radical assessment will be of interest and
value to policy makers, university research managers and tourism
scholars.