Today's music business is clearly not like it was in its peak years of
the 1980s. The never-ending flow of new digital technology combined with
internet-based marketing and distribution have forever altered the
playing field. These changes have created a new wave of independence
that has led to opportunities for artists to have much more control over
their careers. Gregory J. Gordon (CEO & Founder of Pyramind), along with
Tess Taylor (President & Founder of The National Association of
Recording Industry Professionals), Steffen Franz (President & Founder of
The Independent Distribution Collective), and Paul Terry (President of
Paul Terry And Associates, Management & Entrepreneurial Training for
Social Enterprise) join forces to present a compelling and
thought-provoking guide to the entrepreneurial nature of the music
business. This is the third book in the Pyramind Training series, and
it's accompanied by a DVD that contains a discussion with Steffen Franz
and Gregory J. Gordon and supporting documentation for independent
artists seeking to build their plan for success.