Emilio Pucci had a passion for women, a visionary sense of style, and an
eye for color and design. With these talents, he created a fashion house
unlike any other. By the early '50s, his boutique on the isle of Capri
was catering to wealthy sophisticates, heiresses, and movie stars buying
his "Capri pants," silk scarves, and lightweight separates. By the end
of the decade, Jacqueline Kennedy and Marilyn Monroe were wearing his
dresses, and by the mid-'60s, the label was synonymous with the gilded
lifestyle of an international jetset.
The Pucci story is a modern epic with its roots in renaissance Italy:
the brand's founder, the Marchese Emilio Pucci di Barsento, was a
charismatic aristocrat whose lineage extends back to the 15th century.
It is a story of evolution: a family company that grew from one tiny
store to an international brand. And finally, it is a tale of
innovation: Pucci was one of the first brands to bear a logo, and a
pioneer of diversification into interiors, athletic wear, and
accessories. It introduced free-moving, lightweight fabrics, pop-art
prints, and a new color palette into womenswear, and constantly pushed
fabric and printing technologies.
Featuring hundreds of photographs, drawings, and candid shots from the
archive of the Emilio Pucci Foundation, this XL tome captures the
breathtaking elegance and drama of a unique brand. Vanessa Friedman's
text places Emilio's achievements in the context of fashion history and
provides insight into the remarkable Pucci dynasty.
Each book is uniquely bound with one of a selection of original print
fabrics from Emilio Pucci's collection and will be delivered with one of
the stunning fabrics available.
Also available in an Art Edition with a vintage silk scarf from the
Emilio Pucci Archive
