D Wolf

(Author)

Public Relations in China: Building and Defending Your Brand in the PRCPaperback, 17 September 2015

Public Relations in China: Building and Defending Your Brand in the PRC
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Part of Series
Palgrave Pocket Consultants
Print Length
226 pages
Language
English
Publisher
Palgrave MacMillan
Date Published
17 Sep 2015
ISBN-10
1137483792
ISBN-13
9781137483799

Description

In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.

Product Details

Author:
D Wolf
Book Format:
Paperback
Country of Origin:
US
Date Published:
17 September 2015
Dimensions:
19.56 x 12.7 x 1.27 cm
Genre:
Asian - Chinese
ISBN-10:
1137483792
ISBN-13:
9781137483799
Language:
English
Location:
London
Pages:
226
Weight:
249.48 gm

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