Eric Yaverbaum

(Author)

Public Relations for DummiesPaperback, 1 June 2006

Public Relations for Dummies
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Part of Series
For Dummies
Print Length
384 pages
Language
English
Publisher
For Dummies
Date Published
1 Jun 2006
ISBN-10
0471772720
ISBN-13
9780471772729

Description

Proven techniques that maximize media exposure for your business

A seasoned PR pro shows you how to get people talking

When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.

Discover how to
* Map a winning PR strategy
* Grab attention with press releases, interviews, and events
* Cultivate good media relations
* Get print, TV, radio, and Internet coverage
* Manage a PR crisis

Product Details

Authors:
Eric YaverbaumIlise Benun
Book Format:
Paperback
Country of Origin:
US
Date Published:
1 June 2006
Dimensions:
23.37 x 18.54 x 2.29 cm
ISBN-10:
0471772720
ISBN-13:
9780471772729
Language:
English
Location:
Hoboken, NJ
Pages:
384
Publisher:
Weight:
521.63 gm

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