This book presents a comprehensive framework, six pathways of
connection, which explains the impact of public diplomacy on achieving
foreign policy goals. The comparative study of three important public
diplomacy practitioners with distinctive challenges and approaches shows
the necessity to move beyond soft power to appreciate the role of public
diplomacy in global politics. Through theoretical discussions and case
studies, six pathways of connection is presented as a framework to
design new public diplomacy projects and measure their impact on foreign
policy.