This volume examines the topic of compliance with COVID-19 restrictions,
and the non-pharmaceutical measures taken by governments in attempts to
bring the pandemic under control.
Discovery that COVID-19 was largely transmitted through the air meant
that public health strategies were needed to limit close physical
contact between people. Epidemiological modelling offered initial
interventions to tackle the rate of spread, but to be effective these
measures were dependent on widespread public adoption and compliance.
This book examines the key theories and empirical approaches to
behavioural change and compliance, and reviews research on their
relative effectiveness in driving public behaviour. Author Barrie Gunter
considers four principal models used: nudge theory, social
identity-group processes theory, theory of planned behaviour and the
capability-opportunity-motivation-behaviour (COM-B) model. Gunter weighs
the pros and cons of each, offers commentary on lessons that can be
learned from their application during the pandemic, and what they may
have to offer in a triangulated approach, theoretically,
methodologically and in terms of policy making.
Examining not just the extent of compliance but also the psychological
drivers of this behaviour over time, this is essential reading for
students and researchers in psychology, public health and medical
sciences, and policy makers assessing government strategies, responses
and performance.
