Can you save the planet and have some fun along the way? Aimed at the
teacher who updates students on the latest climate change negotiations,
the conservationist who works to protect endangered species, the office
manager who buys fair-trade coffee, or the city counselor who lobbies
for cycle lanes, this book is a guide for everyone who is trying to
create a more sustainable planet. Based on the latest psychological
research, Niki Harré shows which strategies work (drawing on positive
emotions, role modeling, and social identity), which don't, and why. The
book ends with a self-help guide for sustainability advocates that
outlines how we can work for change at the personal, group, and civic
level. This edition is fully revised and updated with new material on
hope, sadness, worldview and climate change, behavioral contagion, moral
foundations, and more. The book is now accompanied by a free online
manual with exercises to illustrate the key concepts and apply them to
real world sustainability issues.