Explore a new and effective method for seizing opportunity in the face
of uncertainty
In Provoke: How Leaders Shape the Future by Overcoming Fatal Human
Flaws, renowned strategy consultants and best-selling authors Geoff
Tuff and Steven Goldbach deliver an insightful exploration of how people
tend to act tentatively in the face of uncertainty and provide the tools
we need to do things differently.
Tuff and Goldbach offer up a compelling argument for the proposition
that taking a "wait and see" approach is the exact opposite of what
helps visionary leaders change the world. Drawing on principles from
business and behavioral economics, the book shows readers from all walks
of life how to provoke action as a mechanism to advance.
In this book you'll discover:
- An overview of the assortment of cognitive biases which tend to
restrain and distort leadership decision making in the face of
uncertainty
- How to recognize the 'phase change' that occurs when an uncertainty
resolves from being a question of "if" to being a matter of "when"
- Five different models of provocation which can be used alone or in
combination to anticipate, drive through and exit that phase change in
a way that creates the future you desire
- How true "provocateurs" shake the foundations of their industries,
firms, sectors, and governments by overcoming their need for certainty
before action
Perfect for leaders or aspiring leaders in all walks of life where
uncertainty abounds--which is to say, almost everywhere --Provoke will
become your go-to guide to overcoming those natural human instincts that
keep us frozen in place and prevent us from seizing our opportunities.
