The purpose of this work is to present the issues of image protection as
a matter of personal in vivo and post mortem rights on social media
outlet. The study consists of three chapters. In the first of them, the
author portrays the definition of the image attempts, legal protection
of the image guaranteed by the civil code, copyright act and act on
neighbouring rigths. The second chapter discusses different
infringements and the image protection of community portals users. The
analysis of court jurisdiction in the case of verdicts in Polish courts,
that constitutes the specific interpretation of provisions according to
the substantive law, is described. The notions from point of the
Internet users are characterized as well as the most important
adjudgments relating to the protection of their online image. In the
third chapter the infringements concerning the protection of the image
of deceased people on social networks are a subject of deliberations. An
attempt to characterize the matter of post mortem was made and the
concept of their protection by the doctrine was shown.