This book helps students with the initial phases of their business
research project, offering a clear step-by-step approach from defining
aims and research questions through to conducting literature reviews and
writing a methodology.
Features to aid learning include chapter objectives, plentiful real-life
examples to demonstrate good practice, exercises to apply the concepts
and further reading for proactive investigation.
A self-contained guide to every stage of writing an effective business
research proposal, this text should be recommended reading for all
advanced undergraduate and postgraduate students studying Business
Research Methods and embarking on a research project of their own.