Edward Bernays

(Author)

Propaganda - Original EditionPaperback, 6 January 2023

Propaganda - Original Edition
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Print Length
128 pages
Language
English
Publisher
Dauphin Publications
Date Published
6 Jan 2023
ISBN-10
1939438802
ISBN-13
9781939438805

Description

The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891-1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed "engineering of consent." During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would "Make the World Safe for Democracy." The CPI would become the blueprint in which marketing strategies for future wars would be based upon.

Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, as well as his uncle, Sigmund Freud, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.

Product Details

Author:
Edward Bernays
Book Format:
Paperback
Country of Origin:
US
Date Published:
6 January 2023
Dimensions:
22.86 x 15.24 x 0.76 cm
ISBN-10:
1939438802
ISBN-13:
9781939438805
Language:
English
Pages:
128
Weight:
199.58 gm

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