Derek Yach

(Author)

Project Unthinkable: A Doctor's Gamble to Save Millions of LivesHardcover, 10 November 2018

Project Unthinkable: A Doctor's Gamble to Save Millions of Lives
Qty
1
Turbo
Ships in 2 - 3 days
In Stock
Free Delivery
Cash on Delivery
15 Days
Free Returns
Secure Checkout
Buy More, Save More
Print Length
216 pages
Language
English
Publisher
Barlow Publishing
Date Published
10 Nov 2018
ISBN-10
1988025281
ISBN-13
9781988025285

Description

This is the memoir of one of the world's most effective health crusaders and his lifelong campaign to save lives around the globe. Author Derek Yach started out in a traditional way, at the World Health Organization, where he demonized Big Tobacco for causing the death of millions worldwide. Then, after engineering an international treaty to curb smoking around the world, he crossed the line. In an unorthodox move, he joined Pepsi to help its CEO transform the chips and soda behemoth into a more healthy company. The author's rationale was this: To save tens of millions of lives, you may have to go inside the enemy corporation to help it change. So when Philip Morris International (PMI) announced it was ready to switch from combustible cigarettes to smokeless ones, a move that could save untold lives, Yach made the most audacious gamble of his long career in global public health.

Project Unthinkable is a biography embedded in several big themes:

- Can a company that causes harm to human health change from the inside?

- Can you cross the line and work with the opposition?

- Will combustible cigarettes become history?

Product Details

Author:
Derek Yach
Book Format:
Hardcover
Country of Origin:
US
Date Published:
10 November 2018
Dimensions:
24.13 x 19.86 x 2.16 cm
ISBN-10:
1988025281
ISBN-13:
9781988025285
Language:
English
Pages:
216
Weight:
498.95 gm

Related Categories


Need Help?
+971 6 731 0280
support@gzb.ae

About UsContact UsPayment MethodsFAQsShipping PolicyRefund and ReturnTerms of UsePrivacy PolicyCookie Notice

VisaMastercardCash on Delivery

© 2024 White Lion General Trading LLC. All rights reserved.