The debate over whether the Net is good or bad for us fills the airwaves
and the blogosphere. But for all the heat of claim and counter-claim,
the argument is essentially beside the point: It's here; it's
everywhere. The real question is, do we direct technology, or do we let
ourselves be directed by it and those who have mastered it? "Choose the
former," writes Rushkoff, "and you gain access to the control panel of
civilization. Choose the latter, and it could be the last real choice
you get to make."
In 10 chapters, composed of 10 "commands", Rushkoff provides cyber
enthusiasts and technophobes alike with the guidelines to navigate this
universe. In this spirited, accessible poetics of media, Rushkoff picks
up where Marshall McLuhan left off, helping listeners to recognize
programming as the literacy of the digital age - and as a template
through which to see beyond social conventions and power structures that
have vexed us for centuries. This is a friendly little audiobook with a
big and actionable message.