Primeaux and Stieber clearly articulate that good ethics maximize
profits. The authors show that in the long run business must operate
within the value systems of a society. Those businesses that choose
otherwise are bound to fail. This book is for graduate students as well
as managers. Together, Primeaux and Stieber have collaborated on several
articles for The Journal of Business Ethics, and have contributed a
feature article to the forthcoming Blackwell's Dictionary of Business
Ethics. 'A book for managers who must understand the complexities of
profit maximization. Writing in a straightforward, engaging style,
Primeaux and Stieber throw new light on the mysteries of profit
maximization.' -John W. Slocum, Jr., Past President, American Academy of
Management. 'A very helpful perspective on which to base an ethics
program for any business.' -Steve Van, President, Redstone Hotels, Inc.