This book is about ecosystem mechanics and how to generate revenue
through ecosystems and partnerships in the software industry. Topics
include: economic foundations, value chains, business and partnering
models as well as examples from Google, Microsoft, SAP, OpenSource among
many others. Preface by Karl-Heinz Streibich, CEO of Software AG and
Executive Member of BITKOM, the German Federal Association for IT,
Tele-communications and New Media on "Software Clusters". Industry
Comments: Thomas Koulopoulos, Founder and CEO of Delphi Group, author of
multiple bestselling books on IT and business trends, futurist, opinion
leader www.TKspeaks.com "Complexity and scale of the software industry
is daunting. Partnering in this maze of players and relationships is
like climbing Everest without a guide. This book is your GPS to the
software ecosystem. Popp and Meyer did a great job distilling and
explaining essential principles, such as the software industry value
chain, many types of business models, and how all these can be leveraged
to help your business grow and thrive. This book is a must read for
anyone trying to navigate the chaos of the software landscape!" Franz
Baljer, President of the International Association for SAP Partners
www.ia4sp.org and SAP Alliance Manager at T-Systems."This book helps
people in our industry since it provides deep insight into partnering
and alliance management. We are proud that knowledge and experiences of
our members have contributed to this book".
