Now in its fourth edition, this is a comprehensive yet concise
introduction to professional writing for different media, which
synthesises methods and ideas developed in journalism, public relations,
management and marketing. Based on research in the field, it equips
students with the ability to convey their ideas in a wealth of print and
digital formats, in a variety of professional contexts internationally.
It begins by examining the different aspects of the writing process
before showing students how to adjust their style, tone and approach for
different documents, including short memos, feature articles, press
releases and reports.
This new edition will continue to be an essential companion for
undergraduates on professional writing and business communication
modules. It will also be a valuable source of guidance for new
professionals and entrepreneurs needing to get to grips with writing
formal written documents.
New to this Edition:
- Fully revised throughout with coverage of a wider variety of
journalistic writing
- New content on mission and vision statements, annual reports and
newsletters, alongside an overview of how organisations use social media
and respond to crises
- Includes more analysed examples of business documents