The market for professional services and consulting firms is changing,
driven by evolving and more demanding client requirements. Legal,
accountancy and other professional services firms are now looking for a
new breed of leaders with the insight to help deliver those
requirements. Professional Services Marketing Handbook, published
in association with the Professional Services Marketing Group, is for
marketing and business development professionals, sales specialists, and
a firm's technical practitioners who want to play a fuller role in their
firm's obsession with client relationship development to increase their
impact and influence.
Featuring international case studies and best practice from industry
leaders and experts such as Allen & Overy, Baker & McKenzie, PwC,
Kreston Reeves and White & Case, Professional Services Marketing
Handbook explains how to become a complete client champion - the
voice of the client - to both shape and deliver a firm's client solution
and experience. It helps marketers develop a growth strategy for their
firm, understand and connect with clients more deeply and develop and
manage client relationships to build successful brands.
Contributing Authors:
Richard Grove, Director of Marketing, Business Development &
Communications, Allen & Overy LLP
Daniel Smith, Senior Business Development and Marketing Manager, Asia
Pacific, Baker & McKenzie
Claire Essex, Director of Business Development and Marketing, Asia
Pacific, Baker & McKenzie
Clive Stevens, Executive Chairman, Kreston Reeves
Louise Field, Head of Client Service & Insight, Bird & Bird LLP
Tim Nightingale, Founder, Nisus Consulting
Ben Kent, Managing Director, Meridian West
Lisa Hart Shepherd, CEO, Acritas
Nick Masters, Head of Online, PwC
Alastair Beddow, Associate Director, Meridian West
Dale Bryce, President, Asia-Pacific Professional Services Marketing
Association
Gillian Sutherland, Director, Global Key Account Management Buildings +
Places, AECOM
Susan D'aish, Business Relationship Director, MacRoberts LLP
Dan O'Day, Vice President, Thomson Reuters Elite
Matthew Fuller, Director of Marketing and Business Development EMEA,
White & Case LLP
Amy Kingdon, Marketing & Communications Director, UK & Europe, Atkins
Eleanor Campion, Communications Executive, UK & Europe, Atkins
Jessica Scholz, Business Development Manager, Freshfields Bruckhaus
Deringer, Germany
Giles Pugh, Principal, SutherlandsPugh
