Pro RFID in BizTalk Server 2009Paperback, 24 February 2009

In most industries, successful businesses are defined by the products, services, and solutions they create and deliver--in these times of economic uncertainty, a new paradigm of business is emerging. This new-generation business will be different and will be defined and measured by the effect it has and the value it adds to its shareholders and customers, and its customer's markets--this forces a major rethink on strategies. Real-time visibility into supply chains and operations is critical for the next-generation business. The promise of RFID is to improve supply chain business processes through global visibility of physical objects--products and other assets. Visibility not just within your own four walls, but also within your trading partners' walls. Visibility is about getting access to new data and then transforming the data into real value. Visibility enables traceability and authentication of products, enabling critical and li- saving processes such as effective recall, product authentication, brand protection, and chain of custody for pharmaceuticals. The biggest challenge that companies face today is knowing where to start the journey, and how to get a firm grip on the potential areas of value creation and eventual return on investment.