Privacy is not just the right to be left alone, but also the right to
autonomy, control, and access to your personal data. The employment of
new technologies over the last three decades drives personal data to
play an increasingly important role in our economies, societies, and
everyday lives. Personal information has become an increasingly valuable
commodity in the digital age.
At the same time, the abundance and persistence of personal data have
elevated the risks to individuals' privacy. In the age of Big Data, the
Internet of Things, Biometrics, and Artificial Intelligence, it is
becoming increasingly difficult for individuals to fully comprehend, let
alone control, how and for what purposes organizations collect, use, and
disclose their personal information. Consumers are growing increasingly
concerned about their privacy, making the need for strong privacy
champions ever more acute.
With a veritable explosion of data breaches highlighted almost daily
across the globe, and the introduction of heavy-handed privacy laws and
regulatory frameworks, privacy has taken center stage for businesses.
Businesses today are faced with increasing demands for privacy
protections, ever-more complex regulations, and ongoing cybersecurity
challenges that place heavy demands on scarce resources. Senior
management and executives now acknowledge privacy as some of the biggest
risks to the business.
Privacy, traditionally, has existed in a separate realm, resulting in an
unintentional and problematic barrier drawn between the privacy team and
the rest of the organization. With many regulatory frameworks to
consider, building an all-encompassing data privacy program becomes
increasingly challenging. Effective privacy protection is essential to
maintaining consumer trust and enabling a robust and innovative digital
economy in which individuals feel they may participate with confidence.
This book aims at helping organizations in establishing a unified,
integrated, enterprise-wide privacy program. This book is aiming to help
privacy leaders and professionals to bridge the privacy program and
business strategies, transform legal terms and dead text to live and
easy-to-understand essential requirements which organizations can easily
implement, identify and prioritize privacy program gap initiatives and
promote awareness and embed privacy into the everyday work of the agency
and its staff.
