Data is a valuable corporate asset and its effective management can be
vital to an organisation's success. This professional reference guide
covers all the key areas of data management including database
development, data quality and corporate data modelling. It is not based
on a particular proprietary system; rather it is business-focused,
providing the knowledge and techniques required to successfully
implement the data management function. The book is aimed at all those
involved with data management, including IT/IS and business managers,
consultants, and business analysts, as well as data management
practitioners from all business sectors. This new edition covers web
technology and its relation to databases and includes material on the
management of master data. 'A vital book for all IS professionals (from
business analysts to web developers) who need to understand the
effective management of that critical resource, information.' Tony
Jenkins, BSc, MSc, PGCE, CITP, CEng, Past Chair, BCS Data Management
Specialist Group -- 'I've used and recommended the first edition of
Keith's comprehensive text for several years. I've found that both
practitioners and students are able to easily make use of these
important concepts. I'm very pleased with the expanded and updated
treatments in the second edition.' Peter Aiken PhD, Founding Director,
Data Blueprint/VCU -- 'Keith Gordon has done an excellent job of laying
out the full set of dimensions to be addressed for the effective
management of an organization's information.' David Hay, President,
Essential Strategies, Inc.
