Price is the most significant factor affecting the profitability of
every business, profit centre or department. When the pressure is on to
perform or grow, your instinct may be to discount, undercut your
competitors, cut costs and promote through price. Yet these are often
the last things you should do. Pricing for Profit is the most
practical guide on pricing available. Using a firm, profit-focused
framework developed running real projects for real businesses, this book
shows you how by getting your pricing structures right you can make a
huge difference to your bottom line. It gives business owners, managers
and leaders simple, achievable pricing strategies that will deliver
sustainable business growth. Can you afford to leave money on the table?
If not, Pricing for Profit is the guide for you.