Daniel Griffin

(Author)

Press Start: Using Gamification to Power-Up Your MarketingPaperback, 11 February 2020

Press Start: Using Gamification to Power-Up Your Marketing
Qty
1
Turbo
Ships in 2 - 3 days
In Stock
Free Delivery
Cash on Delivery
15 Days
Free Returns
Secure Checkout
Buy More, Save More
Print Length
288 pages
Language
English
Publisher
Bloomsbury Business
Date Published
11 Feb 2020
ISBN-10
1472970519
ISBN-13
9781472970510

Description

Press Start examines the benefits and uses of gamification, in order for businesses of any size and sector to create engaging and effective marketing campaigns.

With many success stories from the likes of LinkedIn, Delta Airlines, Starbucks, and Duolingo, marketing gamification is already a well-established practice, but many businesses are wary of jumping in without a guide.

The "addictions" and "highs" of Candy Crush or logging a run in your fitness app can be powerful drivers in terms of how we behave. In an increasingly commoditized world, marketers are always looking for new ways to influence or motivate us to be better engaged with their products, services, and brands. This is marketing gamification: the practice of taking the motivational elements of games (like challenges, achievements and teams) and applying them intelligently in real-life situations to improve engagement and performance.

Written specifically for marketing professionals, Press Start explores the benefits and uses of gamification, and ties together motivational psychology and case studies with popular game mechanics and design principles. More importantly, the book will provide readers with a step-by-step guide for successfully designing their own marketing gamification solutions.

Product Details

Authors:
Daniel GriffinAlbert Van Der Meer
Book Format:
Paperback
Country of Origin:
US
Date Published:
11 February 2020
Dimensions:
23.11 x 15.24 x 2.29 cm
ISBN-10:
1472970519
ISBN-13:
9781472970510
Language:
English
Location:
New York
Pages:
288
Weight:
430.91 gm

Related Categories


Need Help?
+971 6 731 0280
support@gzb.ae

About UsContact UsPayment MethodsFAQsShipping PolicyRefund and ReturnTerms of UsePrivacy PolicyCookie Notice

VisaMastercardCash on Delivery

© 2024 White Lion General Trading LLC. All rights reserved.