Press Start examines the benefits and uses of gamification, in order
for businesses of any size and sector to create engaging and effective
marketing campaigns.
With many success stories from the likes of LinkedIn, Delta Airlines,
Starbucks, and Duolingo, marketing gamification is already a
well-established practice, but many businesses are wary of jumping in
without a guide.
The "addictions" and "highs" of Candy Crush or logging a run in your
fitness app can be powerful drivers in terms of how we behave. In an
increasingly commoditized world, marketers are always looking for new
ways to influence or motivate us to be better engaged with their
products, services, and brands. This is marketing gamification: the
practice of taking the motivational elements of games (like challenges,
achievements and teams) and applying them intelligently in real-life
situations to improve engagement and performance.
Written specifically for marketing professionals, Press Start explores
the benefits and uses of gamification, and ties together motivational
psychology and case studies with popular game mechanics and design
principles. More importantly, the book will provide readers with a
step-by-step guide for successfully designing their own marketing
gamification solutions.