The Wall Street Journal Bestseller!
Updated to include Steve Jobs's iPad and iPad2 launch presentations
"The Presentation Secrets of Steve Jobs reveals the operating system
behind any great presentation and provides you with a quick-start guide
to design your own passionate interfaces with your audiences."
--Cliff Atkinson, author of Beyond Bullet Points and The Activist
Audience
Former Apple CEO Steve Jobs's wildly popular presentations have set a
new global gold standard--and now this step-by-step guide shows you
exactly how to use his crowd-pleasing techniques in your own
presentations.
The Presentation Secrets of Steve Jobs is as close as you'll ever get
to having the master presenter himself speak directly in your ear.
Communications expert Carmine Gallo has studied and analyzed the very
best of Jobs's performances, offering point-by-point examples,
tried-and-true techniques, and proven presentation secrets in 18
"scenes," including:
- Develop a messianic sense of purpose
- Reveal the Conquering hero
- Channel your inner Zen
- Stage your presentation with props
- Make it look effortless
With this revolutionary approach, you'll be surprised at how easy it is
to sell your ideas, share your enthusiasm, and wow your audience the
Steve Jobs way.
"No other leader captures an audience like Steve Jobs does and, like no
other book, The Presentation Secrets of Steve Jobs captures the
formula Steve uses to enthrall audiences."
--Rob Enderle, The Enderle Group
"Now you can learn from the best there is--both Jobs and Gallo. No
matter whether you are a novice presenter or a professional speaker like
me, you will read and reread this book with the same enthusiasm that
people bring to their iPods."
--David Meerman Scott, bestselling author of The New Rules of
Marketing & PR and World Wide Rave
