Kory Kogon

(Author)

Presentation Advantage: How to Inform and Persuade Any AudiencePaperback, 15 September 2015

Presentation Advantage: How to Inform and Persuade Any Audience
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Print Length
208 pages
Language
English
Publisher
Benbella Books
Date Published
15 Sep 2015
ISBN-10
1941631215
ISBN-13
9781941631218

Description

The average attention span of an adult is eight seconds--eight seconds!

That is tough news for a presenter. It means you may have a room full of people, but their minds are elsewhere. You're competing with a slew of activities demanding their attention--email, texts, Facebook, YouTube, chats, and apps, in addition to thoughts about their next meeting and projects that are behind schedule.

How do you get a message across in a world like that?

The inability to powerfully inform and persuade amid an unprecedented number of distractions is one of the greatest hidden and pervasive costs of the twenty-first-century workplace. Learn to connect with your audience, and you'll stop having unproductive meetings and wasted time.

In Presentation Advantage, FranklinCovey outlines its "Connect Model," the mental model that allows you to connect with the message, yourself, and the audience during any presentation by:

Structuring relevant and purpose-driven messages
Understanding how our brains best synthesize and remember key information
Using visuals such as PowerPoint to inspire instead of torture your audience
Aligning your message, body language, and tone of voice for a powerful delivery

Whether to one person or one hundred, effective presenting is today's top business skill, and the experts at FranklinCovey help you master it. With the Presentation Advantage, you can deliver dynamic, compelling, and truly effective presentations every time.

Product Details

Authors:
Kory KogonBreck EnglandJulie Schmidt
Book Format:
Paperback
Country of Origin:
US
Date Published:
15 September 2015
Dimensions:
20.83 x 13.72 x 1.78 cm
ISBN-10:
1941631215
ISBN-13:
9781941631218
Language:
English
Pages:
208
Publisher:
Weight:
204.12 gm

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