Today's workforces, today's companies, and today's business environments
have all changed in fundamental ways. There is a "new normal," and
everyone in business knows it. Even if the economy improves, companies
will stay lean, and continue to rely heavily on contingent workforces.
Engagement is more crucial than ever, but old approaches to achieving it
simply no longer work. In Practices for Engaging the 21st
Century Workforce, Bill Castellano presents a comprehensive,
innovative model of engagement that responds to today's new realities,
and helps you anticipate tomorrow's.
Drawing on 25+ years as a pioneering HR innovator, practitioner, and
researcher, Castellano offers a crystal-clear definition of engagement,
identifies what really drives it, and specifies the achievable strategic
outcomes of engagement. He presents powerful new research on how to
engage today's multidimensional and changing workforce, in an
environment that's as complex as today's workers are. You'll learn how
to develop adaptable organizational structures and multidimensional HR
management systems tailored to the needs of today's workforces: systems
that not only strengthen engagement but also deliver the business
performance benefits promised by greater engagement.
Throughout, Castellano supports his insights with profiles and case
studies from many of the world's leading organizations, including IBM,
Ernst & Young, Google, SAS, Whole Foods, American Express,
Colgate-Palmolive, and ARDEC (US Military R&D Center).
