Marine and beach tourism is one of the still growing fields in tourism
worldwide. Marine and beach tourism activities include scuba diving,
snorkeling, wind surfing, fishing, observing marine mammals and birds,
cruising or ferry riding, sea kayaking, visiting fishing villages and
lighthouses, sailing, and motor yachting. The growth in marine and beach
tourism has helped develop and improved coastal areas. Thailand, with
its numerous attractions and tourist destinations, continues to amaze
the world regarding marine and beach tourism. One of the most popular
marine and beach destinations in Thailand is Phuket. Phuket is
Thailand's largest island and considered to be the most famous. This
island has an exceptional climate: The monsoon in Phuket comes earlier
than in the other parts of the gulf and during the rainy season, the
island experiences rain only once or twice a day. The purpose of this
study aims to develop the fields of ecotourism, sea tourism, and beach
tourism. The study was conducted at the site of Phuket, being one of the
worldwide known marine and beach attractions and well-known among
foreigners. Moreover, the island of Phuket also has many beautiful
marine and beach attractions that are still to be discovered by the
public and need to be developed to entice more tourists to come and
revisit the island.
