Postponement strategy is one of the major supply chain management (SCM)
pr- tices that has a discernible impact on rms' competitive advantage
and organi- tional performance. Postponement is a mass customization
strategy that captures the advantages of both mass production and mass
customization. Recent research studies have identi ed four common
postponement strategies, namely pull, logistics, form and price
postponement. The former three postponement strategies are linked to
production and manufacturing, while the last one is a pure pricing
strategy. They aim at balancing the costs and bene ts of mass production
and mass customization. Practical examples of postponement can be found
in the high-tech industry, food industry and other industries that
require high differentiation. However, empirical studies have found that
postponement may not be an evident SCM practice compared to the other
practices. In addition, postponement has both positive and negative
impacts on a supply chain. The advantages include following the JIT
principles, reducing end-product inventory, making forecasting easier
and pooling risk. The high cost of designing and manufacturing generic
components is the main drawback of postponement. Thus, the evaluation of
postponement strategy is an important research issue and there have been
many qualitative and quantitative models for analyzing postponement
under different scenarios.