Emma Barron

(Author)

Popular High Culture in Italian Media, 1950-1970: Mona Lisa Covergirl (2018)Hardcover - 2018, 31 August 2018

Popular High Culture in Italian Media, 1950-1970: Mona Lisa Covergirl (2018)
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Part of Series
Italian and Italian American Studies
Print Length
337 pages
Language
English
Publisher
Palgrave MacMillan
Date Published
31 Aug 2018
ISBN-10
3319909622
ISBN-13
9783319909622

Description

When Mona Lisa smiled enigmatically from the cover of the Italian magazine Epoca in 1957, she gazed out at more than three million readers. As Emma Barron argues, her appearance on the cover is emblematic of the distinctive ways that high culture was integrated into Italy's mass culture boom in the 1950s and 1960s, a period when popular appropriations of literature, fine art and music became a part of the rapidly changing modern Italian identity. Popular magazines ran weekly illustrated adaptations of literary classics. Television brought opera from the opera house into the homes of millions. Readers wrote to intellectuals and artists such as Alberto Moravia, Thomas Mann and Salvatore Quasimodo by the thousands with questions about literature and self-education. Drawing upon new archival material on the demographics of television audiences and magazine readers, this book is an engaging account of how the Italian people took possession of high culture and transformed the modern Italian identity.

Product Details

Author:
Emma Barron
Book Edition:
2018
Book Format:
Hardcover
Country of Origin:
NL
Date Published:
31 August 2018
Dimensions:
21.01 x 14.81 x 2.87 cm
Genre:
Italy
ISBN-10:
3319909622
ISBN-13:
9783319909622
Language:
English
Location:
Cham
Pages:
337
Weight:
725.75 gm

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