From New York Times bestselling author and former U.S. secretary of
state Condoleezza Rice and Stanford University professor Amy B. Zegart
comes an examination of the rapidly evolving state of political risk,
and how to navigate it.
The world is changing fast. Political risk-the probability that a
political action could significantly impact a company's business-is
affecting more businesses in more ways than ever before. A generation
ago, political risk mostly involved a handful of industries dealing with
governments in a few frontier markets. Today, political risk stems from
a widening array of actors, including Twitter users, local officials,
activists, terrorists, hackers, and more. The very institutions and laws
that were supposed to reduce business uncertainty and risk are often
having the opposite effect. In today's globalized world, there are no
"safe" bets.
POLITICAL RISK investigates and analyzes this evolving landscape, what
businesses can do to navigate it, and what all of us can learn about how
to better understand and grapple with these rapidly changing global
political dynamics. Drawing on lessons from the successes and failures
of companies across multiple industries as well as examples from
aircraft carrier operations, NASA missions, and other unusual places,
POLITICAL RISK offers a first-of-its-kind framework that can be deployed
in any organization, from startups to Fortune 500 companies.
Organizations that take a serious, systematic approach to political risk
management are likely to be surprised less often and recover better.
Companies that don't get these basics right are more likely to get
blindsided.
