Polaroid Now celebrates new work created by contemporary artists
working with Polaroid cameras and film today, and discusses the history,
and evolution of the first instant imaging camera system that became a
household name.
This curated selection of images is diverse aesthetically and
geographically, and embraces the world-wide community of Polaroid
artists. The book celebrates the unique, one-of-a-kind, and instantly
gratifying qualities of Polaroid imagery. Additionally, Polaroid
photographs by renowned luminaries such as Andy Warhol, David Hockney,
and Chuck Close are included, as well a section on the 20x24 Polaroid
camera.
- The cover of the book features a design that is an homage to the
vintage Polaroid Colorpack Film boxes.
- The edges of the book are gilded in silver, reminiscent of Polaroid's
classic silver packaging.
- The book features over 200 photographic images that explore the
inherent beauty and possibilities of Polaroid film, as created by
Polaroid artists from around the world.
- An index features popular Polaroid cameras that are still available
and used today.
This officially licensed partnership with this world-renowned brand is
the most comprehensive book published on Polaroid, and includes an essay
by Polaroid's CEO Oskar Smolokowski.
