Take advantage of the skyrocketing popularity of podcasts and learn
how your business can use the unique opportunity to stand out and drive
loyal engagement with target audiences, using this complete guide to
podcast marketing - written by the hosts of the global top ten iTunes
podcast, The Digital Marketing Podcast.
Podcasting is a hugely persuasive, yet under-utilized channel accessed
by an affluent and influential demographic. In a crowded and noisy
digital environment, it gives organizations, brand builders and
marketers the unique opportunity to stand out and drive engagement with
target audiences, with accurate and measurable levels of allegiance that
can only be dreamed of on other digital channels.
This book is the complete guide to the podcast environment. It describes
the importance of podcasting for businesses and explains why, uniquely,
it has the highest level of consumer commitment than any other social
media.
Written by award-winning author Daniel Rowles, and his co-host of
the global top ten iTunes podcast, The Digital Marketing Podcast, this
book:
-Explains how podcasting can drive business results
-Advises on how to record, edit, and advertise your content
-Provides a unique digital marketing toolkit
-Is supported by case studies from influential organizations around the
globe
Quite simply, Podcasting Marketing Strategy is the definitive
authority to making and publishing podcasts that deliver quantifiable
results.
