Playing to Win, a noted Wall Street Journal and Washington Post
bestseller, outlines the strategic approach Lafley, in close partnership
with strategic adviser Roger Martin, used to double P&G's sales,
quadruple its profits, and increase its market value by more than $100
billion when Lafley was first CEO (he led the company from 2000 to
2009). The audiobook shows leaders in any type of organization how to
guide everyday actions with larger strategic goals built around the
clear, essential elements that determine business success--where to play
and how to win.
Lafley and Martin have created a set of five essential strategic choices
that, when addressed in an integrated way, will move you ahead of your
competitors. They are:
(1) What is our winning aspiration?
(2) Where will we play?
(3) How will we win?
(4) What capabilities must we have in place to win?
(5) What management systems are required to support our choices?
The result is a playbook for winning.
The stories of how P&G repeatedly won by applying this method to iconic
brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly
illustrate how deciding on a strategic approach--and then making the
right choices to support it--makes the difference between just playing
the game and actually winning.
Playing to Win outlines a proven method that has worked for some of
today's most celebrated brands and products. Let this audiobook serve as
your new guide to winning, as well.
