Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted
their markets when they launched. Today they are industry leaders.
What's the secret to their success?
These cutting-edge businesses are built on platforms: two-sided markets
that are revolutionizing the way we do business. Written by three of the
most sought-after experts on platform businesses, Platform Revolution
is the first authoritative, fact-based book on platform models. Whether
platforms are connecting sellers and buyers, hosts and visitors, or
drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van
Alstyne, and Sangeet Paul Choudary reveal the what, how, and why
of this revolution and provide the first "owner's manual" for creating a
successful platform business.
Platform Revolution teaches newcomers how to start and run a
successful platform business, explaining ways to identify prime markets
and monetize networks. Addressing current business leaders, the authors
reveal strategies behind some of today's up-and-coming platforms, such
as Tinder and SkillShare, and explain how traditional companies can
adapt in a changing marketplace. The authors also cover essential issues
concerning security, regulation, and consumer trust, while examining
markets that may be ripe for a platform revolution, including
healthcare, education, and energy.
As digital networks increase in ubiquity, businesses that do a better
job of harnessing the power of the platform will win. An indispensable
guide, Platform Revolution charts out the brilliant future of
platforms and reveals how they will irrevocably alter the lives and
careers of millions.
