Almost 100 years ago, in 1896, Amedeo Obici bought a peanut roaster from
his uncle and went into business for himself. After ten years of selling
peanuts to other shopkeepers from a small store and a horse-drawn cart,
in 1906 Obici teamed up with Mario Peruzzi, to expand business, and form
Planters Peanuts. The rest is history.Planters Peanuts is a part of
American culture, and its innovative advertising has produced a large
and vital group of Planters collectors. This book is for them. In over
450 color photographs it documents the early years of Peanuts
memorabilia. With descriptions and prices, it is a great and much needed
guide for collectors.