For nearly ninety years, Pizitz offered Birmingham residents and
Alabamans across the state a one-of-a-kind shopping experience. From the
Enchanted Forest that sprung up every Christmas to in-store fashion
shows, visiting Pizitz wasn't just a trip to the store, it was an event.
Yet Pizitz was more than just a department store--it was a Birmingham
institution. When Louis Pizitz opened up his first dry goods store in
downtown Birmingham in 1899, he began a career as a successful
businessman and a generous philanthropist, establishing a tradition of
giving freely to local causes that has come to define the Pizitz family.
Join Birmingham historian Tim Hollis as he recounts the fascinating
history behind one of Alabama's most recognizable names and treasured
retailers.