The proven, effective strategy for reinventing your business in the
age of ever-present disruption
Disruption by digital technologies? That's not a new story. But what is
new is the "wise pivot," a replicable strategy for harnessing disruption
to survive, grow, and be relevant to the future. It's a strategy for
perpetual reinvention across the old, now, and new elements of any
business.
Rapid recent advances in technology are forcing leaders in every
business to rethink long-held beliefs about how to adapt to emerging
technologies and new markets. What has become abundantly clear: in the
digital age, conventional wisdom about business transformation no longer
works, if it ever did.
Based on Accenture's own experience of reinventing itself in the face of
disruption, the company's real world client work, and a rigorous
two-year study of thousands of businesses across 30 industries, Pivot
to the Future reveals methodical and bold moves for finding and
releasing new sources of trapped value-unlocked by bridging the gap
between what is technologically possible and how technologies are being
used. The freed value enables companies to simultaneously reinvent their
legacy, and current and new businesses.
Pivot to the Future is for leaders who seek to turn the existential
threats of today and tomorrow into sustainable growth, with the courage
to understand that a wise pivot strategy is not a one-time event, but a
commitment to a future of perpetual reinvention, where one pivot is
followed by the next and the next.
