Enhance your copywriting skills with psychology-driven techniques to
create stand out copy that taps into consumer decision making and sells,
using this second edition of the ultimate copywriting survival guide for
the 21st century - essential to every marketing or creative
professional's bookshelf.
With many professionals now developing their skills on the job, it is
notoriously difficult to benchmark successful copy. This book provides a
step up for those who already know the basics of writing copy, and are
seeking more advanced, psychology-driven techniques to gain the
competitive edge. With practical insight into human decision making and
consumer engagement, it will inspire the clear-cut confidence needed to
create, quantify, and sell stand out copy in a cluttered marketplace.
Complementing the 'how to' perspective of copywriting, with impressive
interviews from leading ad agencies and copywriters across the globe,
this second edition addresses the everyday issues faced in a multitude
of roles, including:
-Practical advice to measure and benchmark effective copy
-Guidance on creating and critiquing briefs
-New chapters on how to weave copywriting skills into the wider
industry
-Storytelling and content marketing
-The impact of evolving channels like mobile and social media
Practical, inspiring and extremely digestible, Persuasive
Copywriting is the only vibrant, all-encompassing guide to
copywriting that you need.
