J Armstrong

(Author)

Persuasive Advertising: Evidence-Based Principles (2010)Paperback - 2010, 26 May 2010

Persuasive Advertising: Evidence-Based Principles (2010)
Qty
1
Turbo
Ships in 2 - 3 days
In Stock
Free Delivery
Cash on Delivery
15 Days
Free Returns
Secure Checkout
Print Length
388 pages
Language
English
Publisher
Palgrave MacMillan
Date Published
26 May 2010
ISBN-10
1349511897
ISBN-13
9781349511891

Description

Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.

Product Details

Book Edition:
2010
Book Format:
Paperback
Country of Origin:
NL
Date Published:
26 May 2010
Dimensions:
23.39 x 15.6 x 2.11 cm
ISBN-10:
1349511897
ISBN-13:
9781349511891
Language:
English
Location:
London
Pages:
388
Weight:
562.45 gm