This book examines the concept of persuasion in written texts for
specialist audiences in the English and Czech languages. By exploring a
corpus of academic research articles, corporate reports, religious
sermons and user manuals the authors aim to reveal similarities and
differences in rhetorical strategies across cultures and genres. They
draw on Biber and Conrad's (2009) model for contextualising interaction
in specialised discourses, Bell's (1997) framework for the analysis of
participants roles, Swales' (1990) genre analysis approach for
considering genre constraints and Hyland's (2005) metadiscourse model
for investigating writer-reader interaction. The result is a book which
will appeal to researchers and students in Discourse Studies, especially
those with an interest in genre and rhetorical strategies.