Performance Excellence in Marketing, Sales and Pricing: Leveraging Change, Lean and Innovation Management (2022)Hardcover - 2022, 7 September 2022

Chapter 1: Marketing, Sales and Pricing: Introduction.- Chapter 2: Marketing Management as Part of the Corporate Strategy.- Chapter 3: Marketing Concepts.- Chapter 4: B2B and B2C Marketing.- Chapter 5: Sales Management.- Chapter 6: Economic Pricing, 3C-Pricing and Cost-Estimation Concepts.- Chapter 7: Value-based and Cost based Pricing Concepts.- Chapter 8: Service Marketing and Service Sales Management.- Chapter 9: Marketing-Mix.- Chapter 10: Market Segmentation, Targeting, Differentiation and Positioning.- Chapter 11: Direct and Indirect Marketing, Sales Promotion, and Public Relations.- Chapter 12: Selling Concepts.- Chapter 13: Pricing Strategies and Discount Policy.- Chapter 14: Sales Channels and Sales Partners.- Chapter 15: Innovation Management and New Product Launches.- Chapter 16: International Marketing and Sales.- Chapter 17: Market Research.- Chapter 18: Supply Chain Management and Distribution Channels.- Chapter 19: Promotion and Advertising Strategies.- Chapter 20: Lean Management and Pull as Part of the Marketing Strategy.- Chapter 21: Change Management for Marketing and Sales Activities.- Chapter 22: Artificial Intelligence (AI) and Cyber Tools in Marketing and Sales.- Chapter 23: Sales Management Negotiations.- Chapter 24: Outlook 2030 for Marketing and Sales.