Moritz Göldner analyzes the unexplored phenomenon of patients and
caregivers as innovators with respect to their own unmet medical needs
in two complementary studies. In study 1 he uses a mixed-method approach
to analyze quantitative data from two datasets on more than 1,100
medical smartphone apps each and qualitative data from 16 interviews
with developers of medical apps. He finds substantial evidence that
patients and caregivers develop medical apps and shows that those apps
receive significantly better ratings than company-developed apps. In
study 2 he further explores the commercialization activities of patients
and caregivers by analyzing 14 case studies of patients and caregivers
who successfully brought their tangible medical device on the market. He
finds that those innovators did not maximize their profits, but rather
sought to market their devices at reasonable prices to offer access to
many other patients. The author discusses these insights and draws
conclusions for scholars and managers that are valid beyond this extreme
case of user innovation.
About the author
Moritz Göldner is an innovation consultant for user-centered
innovation in (digital) healthcare. Prior to this position, he was a
project manager and research associate at the Institute for Technology
and Innovation Management at Hamburg University of Technology. His
research interests cover user innovation in healthcare, social
innovation, the emergence of new medical technologies, as well as
entrepreneurship.