In this blistering memoir of his life in the baking business, Dean
Brettschneider describes his journey from a small town baker's
apprentice to Global Baker and the internationally successful
entrepreneur he is today. Make no mistake -- this is not a book about
baking. As we follow the interwoven arcs of Dean's career and personal
life, his experience teaches us practical lessons on how to harness our
passion to strategically improve ourselves and advance our careers. His
revelations on entrepreneurship -- most notably how he founded Baker &
Cook and transformed it from a neighbourhood bakery into a
multi-national money-spinner in a matter of years -- give us a first row
view of what goes into building a business from the ground up, including
all of the pain and sacrifice that comes with it. Told in a refreshingly
frank manner, Dean's story is sometimes shockingly direct, often
hilarious, and always enlightening, leaving us with valuable astute
insights into how to navigate the trials and tribulations of life in
business.